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The Product Development Division is responsible for the concept development and production ready protoyping of inventions within Johnson Research. The focus is concentratrated in three areas: 1) Toys - including the Super Soaker, the most famous product developed by Johnson Research. 2) Consumer Products - such as the diaper monitors and hair rollers which help to advance the day to day lives of consumers. 3) Protoshop - services to take a product from concept to prototype. Services such as concept design and prototyping are availible to customers who seek professional assistance and support. The division also reviews products submitted by inventors for potential development.